If nothing else, add an email signup form to your website or donation page that automatically sends subscribers a welcome email series to learn more about your organization. Add videos, campaign updates, and an FAQ section to help potential supporters learn more.Įmail: A thoughtful email automation strategy can help you scale your awareness plan. Landing page: To build relationships with potential supporters, you need a website-or, at the very least, a branded donation page-that explains who you are, what you do, and how you support your community. You can start by creating a reel of impact stories from your founders, volunteers, and the people most impacted by your work. Video: Nonprofit videos are one of the most effective tools for communicating with potential donors. Feature testimonials from those impacted by your organization, and consider paying to give posts a boost to make the most of this tool. With user-friendly design tools like Canva, you can make your posts stand out with photos and bold, colorful graphics. Social media: Showcase how you're making change in your community through social media. Stories are also what they'll remember when it's time to give. It's stories, not charts or statistics (though it's great to include numbers and other visual storytelling elements), that people will tell their friends about. This includes 1:1 interactions, formal remarks made at events, and all of your print and online materials. Tell your story: It's critical to share the individual stories, precise needs, and direct impact your organization is having through your interactions with potential donors. Make your organization a place where people feel welcomed and want to return to (Giving out free branded swag never hurt □). Host engaging events: Have dedicated staff or volunteers at each event whose only job is to seek out and welcome newcomers through casual conversations or at a designated information table. This is NOT the time to make "the ask." Instead, focus on engaging, educating, and providing great experiences, so people have an opportunity to get to know your organization. Show donors why they should give to your organization. Remember, there are 1.6 million tax-exempt nonprofits in the US. The first step is to catch new donors' eyes with compelling stories of your organization's history, mission, impact, and vision. ⭐️ Download Givebutter's free moves management template → 5 core stages of the moves management cycle 1. You can visualize your moves management template as a ladder, funnel, lifecycle, or bullseye. This plan, combined with the right fundraising tools, can help you increase successful conversions at all giving levels. Moves management has five core stages around which your organization can make a plan. Moves management empowers you to intentionally guide prospective donors from a general awareness of your organization to a loyal investment in your mission. Even the donors who stumble upon your organization "by chance" were introduced to your mission somehow-a friend's Facebook post, an article they read, or an event they attended as a plus one. Unfortunately, recurring donors don't just sprout up out of thin air. Moves management helps you increase recurring donations, which are the key to financial sustainability for many nonprofits. The "management" piece is the intentional way YOU nurture this relationship and guide them through each step, making it as seamless a process as possible. This ladder takes them through learning about your work, making their first contribution, becoming a recurring donor, and even giving in higher amounts. You can think of "moves" as the steps in a ladder of engagement you set up for your donors to climb. The term "moves management" was developed by a development officer at an Ivy League university who based the process on this simple idea: Change people’s attitudes so they want to give. Moves management is a 5-step process of transforming people who are brand new to your organization into champions for your cause.
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